Bell Equipment Rings in Profit

Bell Equipment Ltd (JSE: BEL) has emerged as a resilient force in the machinery manufacturing sector, with its share price charting an upward trajectory for three consecutive years.  

Bolstered by its recent financial report for the year-end December, Bell Equipment showcased robust performance, boasting a remarkable 23% surge in revenue alongside a substantial 32.1% increase in earnings per share.  

However, the path to success hasn’t been devoid of challenges, notably marked by logistical hurdles stemming from port delays in South Africa, impacting both inbound and outbound shipments. Nevertheless, Bell Equipment’s strategic pivot towards northern hemisphere markets has proven fruitful, with heightened manufacturing activities in its German facility. This strategic shift is aimed at addressing supply chain complexities while capitalizing on burgeoning opportunities in international markets. As the company navigates through these challenges, investors are keenly observing Bell Equipment’s innovative approaches and expanding footprint, underscoring its resilience and adaptability in an ever-evolving global landscape. 


Bell Equipment’s price action reflects a dynamic interplay of technical indicators and market sentiment. Trading within an ascending channel pattern initially signalled an uptrend, buoyed by its position above the 100-day moving average.  

However, recent developments have seen the share price converge with this moving average, indicative of a potential shift in momentum. Heightened selling volume, coupled with overbought RSI conditions, prompted a retreat in the share price, establishing a resistance level of R27.69 per share.  

This downward movement coincided with a breakdown below the 61.80% Fibonacci Retracement Golden Ratio, bringing the support level at R22.59 per share into focus. Should downside pressures persist, a retest of this support level seems probable. Conversely, a bounce from the 100-day moving average could signal renewed bullish momentum, potentially opening the door to the R27.69 per share resistance level.  


Bell Equipment’s resilient performance, coupled with strategic shifts towards northern hemisphere markets, underscores its adaptability. Technical analysis reveals potential support at R22.59 per share and resistance at R27.69 per share, with investors closely monitoring price dynamics amid market sentiment shifts. 

Sources: Bell Equipment Ltd, Reuters, MoneyWeb, TradingView 

Piece Written By Nkosilathi Dube, Trive Financial Market Analyst  

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