Shares Drift Lower as the Woolies Bulls Checkout

Woolworths Holdings Limited (JSE: WHL) presents an intriguing scenario with a P/E ratio of 15.5x, notably higher than the South African market average. This elevated P/E reflects investors’ optimism about sustained robust earnings growth. Over the last year, Woolworths displayed a 15% earnings surge and an impressive 637% aggregate EPS increase over three years. However, forecasted growth of 8.6% for the next three years lags behind the broader market’s anticipated 12% expansion, suggesting a potential disconnect between the stock’s valuation and future growth prospects. 

Moreover, the company faced operational challenges, including disruptions from strikes, port congestion, and supply chain issues due to Avian flu. These hurdles contributed to a 22.4% sales decrease in a recent reporting period. 

Technical Analysis 

On the 1-day chart, Woolworths’ stock currently trades at 6,863 cents, confined within a symmetric triangle pattern. The price hovers near the 50-SMA (blue line), below the 100-SMA (orange line) and 200-SMA (red line), indicating a neutral trend. The RSI at 49.92 reflects neutral market sentiment. 

With the price action confined within the 23.60% and 38.20% Fibonacci retracement level, there could be potential for opportunities in both directions. Therefore, a push above the triangle and a break above the 38.20% Fibonacci retracement level could offer trading opportunities towards the resistance at 7,227 cents. A successful break above the initial resistance would likely bring the 7,419 cents resistance level within the bulls’ reach in the short term.  

However, short-term trading opportunities towards the 6,635 cents support level could arise should the price action sustain a push below the 23.60% Fibonacci retracement level and triangle. A break below the initial support level would bring the 6,415 cent support level into play in the short term. 

Summary 

Woolworths Holdings’ stock faces a valuation challenge with an elevated P/E ratio despite forecasted growth trailing the broader market. Recent operational setbacks and technical patterns suggest neutral short-term sentiment.  

Key levels to watch include resistance at 7,227 cents and 7,419 cents, with support at 6,635 cents and 6,415 cents, potentially indicating trading opportunities based on a breakout in either direction. 

Sources: TradingView, Trading Economics, Office for National Statistics, Reuters, MT Newswire. 

Piece written by Mfanafuthi Mhlongo, Trive Financial Market Analyst 

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