Shoprite: Bagging Success, Leaving the Competition in the Aisles

Shoprite Holdings Limited (JSE: SHP), South Africa’s leading supermarket group, has recently announced impressive financial results, solidifying its position as an industry leader. Despite a modest year-to-date dip of 6% in share price, Shoprite has sustained an impressive four-year streak of share price growth, reflecting its resilience and strategic positioning in the market. The company’s revenue surged by an impressive 13.9% to reach R121.1 billion, translating its top-line growth into a substantial 7.6% increase in diluted headline earnings per share to R6.21. 

One significant factor contributing to Shoprite’s achievements is the substantial growth in sales across its three primary retail brands – Shoprite, Checkers, and Usave. This growth reflects robust consumer demand and the successful implementation of operational strategies. Furthermore, Shoprite has witnessed a significant uptick in market share, driven by a remarkable 14.6% increase in sales from core business segments, amounting to an additional R12.4 billion in customer spend compared to the same period last year. Moreover, shareholders stand to benefit from an increased interim dividend per share, up by 7.7% to R2.67. 

However, amidst its remarkable performance, Shoprite faces challenges, notably the escalating costs of running diesel generators during periods of load shedding. Despite these challenges, Shoprite’s robust financial performance underscores its resilience and strategic prowess in navigating market dynamics. 

Technical 

Shoprite’s stock has been on an upward trajectory, supported by an ascending channel pattern and trading above its 100-day moving average, indicating a bullish trend. However, a recent shift in sentiment has favoured the downside, leading to a downturn in the share price, which has now converged with the moving average. 

Selling pressures emerged at the R276.68 per share level, coinciding with the upper boundary of the ascending channel, as overbought RSI conditions prevailed. Consequently, the share price declined and revisited the lower boundary of the channel. Nonetheless, a rejection of the lower boundary saw an uptick in the share price from the R251.68 per share level, forming a support level. 

Following the upbeat interim results, should buying activity reemerge, a retest of the R276.68 per share resistance level is likely, indicating restored market confidence. Conversely, if downside pressures persist, a retest of the R251.68 per share level is probable, suggesting ongoing uncertainty and potential bearish sentiment among investors. 

Summary 

Shoprite’s impressive financial performance underscores its market leadership despite challenges. With robust revenue growth and increased shareholder dividends, it navigates through obstacles like rising generator costs. Despite recent share price downturns, technical analysis suggests potential resistance at R276.68 and support at R251.68 levels, reflecting ongoing market sentiment. 

Sources: Shoprite Holdings Ltd, MoneyWeb, Reuters, TradingView 

Piece Written By Nkosilathi Dube, Trive Financial Market Analyst 

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